As a company, you’re surely doing your best to properly market your products and/or services. In addition to traditional methods like billboards, brochures, and radio ads, you must be aware of the benefits of digital marketing as well. So, besides perfecting your social media marketing strategy, you are probably also focusing on content marketing and search engine optimization. If you have a WordPress blog that you use to reach out to your audience, looking for the best SEO plugins that can boost your SEO efforts is crucial too. Take a look at a few that are worth considering.
Yoast SEO
A very popular SEO plugin for WordPress is Yoast SEO. It allows you to properly optimize your website for different search engines. It’s very easy to include SEO titles and descriptions in all your posts and pages. Yoast also lets you add open graph metadata as well as social media images to your blog articles. This plugin will generate an XML sitemap automatically, for all of your content, thus making it easier for search engine crawlers to index your website. What is more, you can also import SEO data from other plugins. There is a free version you can use while the premium one comes with more options to optimize your approach.
SEMRush
SEMRUsh is also among the best tools on the market when it comes to search engine optimization. It’s used by SEO professionals, marketers, businesses of all sizes, and bloggers. With a large set of tools, it will be easy to find search terms and organic keywords to rank for, in order to grow your traffic. You can also do research on your competition and see which phrases they tend to use and rank for. That can help you create a strategy to beat them. If you’re looking to improve your content, don’t overlook the SEMRush SEO Writing Assistant tool either.
All in One SEO for WordPress (AIOSEO)
If you’d like to find additional keywords and phrases, you can also integrate SEMRush with All in One SEO (AIOSEO). AIOSEO is used by more than three million users and comes in a free and premium model. By relying on this tool, you can easily improve your ranking on search engine results pages without having to learn complicated jargon. You can do plenty with the free version, but keep in mind that the premium license unlocks many more features. For example, you will get on-page SEO, local SEO, video SEO, and integrations with your social media profiles.
SEOPress
In case you are looking for something straightforward that’s easy for beginners to grasp, check out SEOPress. However, there are also some more advanced controls for users with more experience. It comes with all the features you’d expect such as meta title, description, redirects, open graph support, and image and content XML sitemaps. Remember that only one WordPress SEO plugin is necessary for your site, and this is a great solution seeing as how its paid version is much cheaper than some other alternatives.
Google Search Console
For a free tool, you should look into Google Search Console. Its primary goal is to assist webmasters and website owners with monitoring and maintaining their websites. This tool will notify you if Google cannot crawl and index your website’s pages properly. Plus, you will also get tips that will help you fix these errors. Google Search Console will show you which keywords you’re ranking for, your impressions, average position, and more. This data is very useful as you can then easily correct your approach as well as think of new ideas for articles. Moreover, if you opt for a professional SEO management agency, you can expect them to implement this tool, in addition to Google Analytics and Google Tag Manager.
Google Keyword Planner
Google has another tool that can help you come up with keyword ideas – Google Keyword Planner. Seeing as how Google is the biggest search engine on the planet, it surely has the most data when it comes to SEO. So, why not use the free tool and improve your website? You can use it to see an estimate of the search volume you could experience and the number of results you could see. After some research, you will see which keywords are vital for outranking your rivals. This standalone tool is very beneficial for small and local businesses.
Ahrefs
Another analysis tool to take into consideration is Ahrefs. It’s a popular solution among bloggers, marketers, and businesses that offers similar tools and features to SEMRush. You will be able to do an SEO audit, keyword research, backlink research, competition analysis, and much more. Furthermore, you will get insight into your total website traffic, organic traffic, and backlinks. This lightweight plugin can help you identify duplicates and upgrade your content to boost your rankings. Beginners will benefit from the free version while professionals will be better off with the premium license.
Rank Math
Rank Math is another plugin for WordPress SEO that comes in a free and a premium version. It is a good alternative to AIOSEO, so compare the two tools to see which one would suit you better. Rank Math is a fast plugin that will give you real-time insights about what you publish. It works really well with Google Search Console and you can easily import information from other plugins. If you’re a one-person team, you can really make the most of its features like XML sitemap and rich snippets.
Redirection
Finally, Redirection is something else you can rely on when setting up your WordPress website. This tool will check for any broken links and thus help you set up redirects for any 404 errors. Seeing as how broken links can create a bad user experience, it’s in your best interests to prevent them from appearing. This will also stop your website from slipping down the ranks and protect your reputation.
As you can see, there are plenty of WordPress SEO plugins you can turn to for some help. What is more, these are only some of the available alternatives. So, whether you decide to handle search engine optimization on your own or hire professionals, rest assured that the tools for success are just waiting for you.
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